Subscription Revenue
Recurring revenue from customers who pay on a regular cycle (monthly or annual) for ongoing access to a product or service.
What is Subscription Revenue?
Subscription revenue is recurring payment for ongoing access. Customers pay monthly or annually, generating predictable MRR or ARR.
Subscription models dominate SaaS but appear in many industries: membership businesses, retainer services, and maintenance contracts.
Key subscription metrics include MRR, churn, expansion revenue, and cohort retention. Failed payments, downgrades, and cancellations change MRR daily, so runway models should use current subscription data, not month-old snapshots.
Why it matters
Subscription revenue reduces forecast uncertainty compared to one-time sales, but churn and payment failures still create variance. A 3% monthly churn on $100K MRR removes $3,000 in recurring revenue every month.
Connecting subscription data to burn and runway shows whether recurring revenue covers new hires before offers go out.
How RunwayCal helps
RunwayCal tracks subscription revenue inputs and connects MRR changes to net burn and runway automatically.
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Connect subscription revenue to runway
See how MRR changes affect net burn and runway as subscriptions change.
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