Founding+ plan

Founder Financial Map

See how money flows through your business — revenue in, expenses out, and the efficiency ratios that matter.

RunwayCal Financial Map showing revenue flow, expense flow, and efficiency ratios

The problem

Founders understand individual metrics — revenue, burn, team size — but struggle to see how they connect. Is your revenue growing fast enough relative to your burn? Are you spending too much per employee? These efficiency questions require context that isolated numbers can't provide.

The solution

The Financial Map visualizes money flowing through your business — from revenue sources through expense categories to your net financial position. Efficiency ratios like Revenue per Employee and Burn Multiple give you the context to evaluate whether your spending is producing results.

Conceptual Flow Diagram

A visual flow showing cash entering from revenue and funding, flowing through expense categories (payroll, tools, commitments), and arriving at your net position. See the full picture of how money moves through your company.

Conceptual flow diagram showing revenue and funding flowing through expenses to net position

Efficiency Ratios

Revenue per Employee (rolling 12-month deals projection / team count) and Burn Multiple (net burn / committed MRR) — two ratios that tell you whether your spending is generating proportional returns.

Efficiency ratio cards showing Revenue per Employee and Burn Multiple

Net Position Card

Your net financial position — total cash plus assets minus obligations — in one number. See whether your company's net position is strengthening or weakening over time.

Net position card showing total financial position

How it works

1

Enter your data

Your team, tools, commitments, deals, funding, and treasury data power the map.

2

Open Financial Map

The flow diagram, efficiency ratios, and net position calculate automatically.

3

Export as PDF

Download a branded PDF of your Financial Map for strategic planning sessions.

Who it's for

🗺️

Founders seeking context

Understand whether your spending is proportional to your revenue growth.

📐

Founders evaluating efficiency

Track Revenue per Employee and Burn Multiple as you scale.

🤝

Founders talking to investors

Show investors you understand your unit economics and cash efficiency.

See how money actually flows through your business

The Financial Map connects revenue, expenses, and efficiency ratios in one visual system.

Map your finances → Start free

No credit card required · Set up in under 5 minutes · No finance expertise needed · Founding+ plan feature